There are so many different ways to market a business, but one of the top methods I suggest is to send a newsletter. However, because business owners are so busy, they are worried that sending a newsletter might be a waste of time.

They want to know if taking time away from their business to prepare, write, and send a newsletter will result in any new clients or projects. Will having a newsletter have any positive results at all?

This is an important question you may have with any of your marketing, isn’t it? Will it be worthy of the investment of time and money?

As a self-employed professional, you are likely quite aware of your budget. And you are probably wearing many hats with little time to spare.

Before embarking on any new marketing effort, you simply want to know what good may come of it. These are fair questions. And here is my answer:

I firmly believe that newsletters are one of the best tools you can use to grow your business.

Because I believe so strongly in their effectiveness, I’ve put together a list of 10 solid reasons why I recommend expat business owners in Barcelona consider sending a newsletter:

1. A newsletter keeps your business fresh in the minds of your customer base. How many others providing a similar service might your prospects meet? When you stay in touch with people regularly, they will think of you when they think of your service. Remain top of mind.

2. Sending a newsletter on a regular basis provides an opportunity for you toinform your subscribers of new products and services. It is a perfect way to let them know you’ve expanded the ways in which you can serve them. Think of it as a gentle method of announcing new avenues for them to spend money with you.

3. Your newsletter may reach beyond your current list of subscribers. When you read something useful or interesting, what do you tend to do with it? You forward it to a friend, don’t you? If you send a quality newsletter, your readers will forward it along to others who can benefit from the information as well.

4. Publishing a newsletter helps to establish and maintain your expert status. Suddenly you’re no longer just a person who provides a particular service. You’re the woman or man who publishes that lovely newsletter, full of useful tips and information. You gain respect as a valuable resource.

5. Your newsletter opens the lines of communication. It isn’t just a one-way tool, like a radio or television advertisement. When a subscriber receives your newsletter, she may find a reason to respond. Perhaps you’ve brought up a point she hadn’t considered, shared something that made her life easier in some way, or told a story that brightened her day. It’s possible she will send back a note to let you know. With a newsletter you’re promoting dialogue and building stronger relationships with your subscribers.

6. The content for your newsletter should be informative. While it will serve as a vehicle to promote and sell your services, it should not make a strong impression that you are looking to sell something. Your readers should view the newsletter as an educational tool. The newsletter will give you a platform to pass along knowledge, insights, and resources. An educated reader is more primed to buythan one who has little knowledge related to the services you offer.

7. Newsletters save you more time than they cost you. If you have 100 subscribers on your list, you’ve instantly multiplied your message that many times over. In other words, rather than having individual conversations with 100 people, you are leveraging your time. Of course your newsletter will never completely take the place of one-to-one communication, but a newsletter makes communicating messages more efficient.

8. The people who’ve signed up for your newsletter actually want to hear from you. Unlike everyone who sees an advertisement or is subjected to a mass marketing campaign, your newsletter subscribers raised their hands and said, “Me. It’s okay to market to me. Thank you.” That’s much better than communicating with an uninterested or unwilling audience now, isn’t it? Your subscriber list is more likely to be responsive to your offers.

9. It’s easy. Once you’ve determined what you want to say and you’ve learned how to navigate the email newsletter tool, sending an email newsletter is a fairly straight forward exercise. You can easily get the hang of it or readily get the assistance you need.

10. Lastly, and perhaps most pleasing to you, a newsletter is an inexpensive marketing method. In fact, it is so cost-effective that it’s practically free. Depending on the service you use, you may need to pay a small monthly fee. But the price will not add significantly to your current operations and marketing budget.

So, there you have it. I hope you’ll agree with me that newsletters are an excellent way to grow your business. In my opinion, they are, most definitely, not a waste of time.

I’ve helped many self-employed service professionals and small business owners in Barcelona recognize the power of having a quality newsletter. Now they feel more connected to both their potential customers and their current client base.

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Djanira Cortesão helps extraordinary service providers reach their ideal clients, unlock hidden revenue streams and grow their businesses organically. She offers group marketing workshops and 1-on-1 marketing mentoring, as well as insightful marketing newsletters and articles. Design a life of abundance with Djanira — online at: DjaniraCortesao.com and @djaniracortesao.